Electronic signature platform platforms poised the way for a massive, disruptive shift in the way we use information and information technology, according to experts.
The rise of social media and online gaming platforms and the rise of online gaming as a tool for self-expression have both fueled the growth of these platforms and given rise to new kinds of digital identities, according Chris Balser, senior director at the cybersecurity consulting firm C3 Partners.
“There’s a whole new dynamic,” Balsar said.
“People are becoming a lot more aware of their digital identity, and that’s really where this will come from.”
Balser believes that in five years, a generation of young people will use social media platforms to share content, while a generation that was used to online gaming will be able to interact with content through these platforms.
Balsar expects the social media revolution to play out in many different ways, and said it’s not a matter of if but when, but a matter when “everyone will be using their digital identities to share more.”
Balster says the digital identity boom will likely create a new generation of consumers that will have more control over their digital information.
“The Internet of Things will have an impact on consumer behaviors and the way consumers interact with products and services,” he said.
“A lot of people will be more aware about how they interact with information and how they want to use it, and we’ll see the emergence of a lot of new identity and social media users.
The more consumers are able to identify and manage the data that’s being created, the more consumers will be in control.”
Social media platforms such as Facebook, Twitter, LinkedIn, Pinterest, and Instagram are poised to play a bigger role in the digital landscape in the coming years, but many experts are skeptical that they will take the place of traditional forms of social networking.
“We believe that the social network will be the new medium of choice for a lot longer than it has been,” Belser said.