In the digital age, there is no better place to start than to make your podcast into a digital package.
Here are 10 tips to get started with digital content delivery.
“Digital content delivery is all about getting the right mix of content and technology in the right place at the right time, which is a tricky thing to achieve in the long run,” says David Hynes, VP of digital content for Vox Media.
“So, a little bit of experimentation is the way to go.”
Hynes has been working on his digital content strategy for Vox since 2014, and he says he has noticed a lot of great ideas come out of the company’s podcast and video production.
“I think we’ve found that our core audiences are more interested in hearing podcasts that are not too loud, which I think helps a lot with making podcasts that people are not used to hearing,” he says.
“The more you can make podcasts that you know will be listened to by those who are not audiophiles, the better off you’ll be.”
Build a great audience.
“A lot of people get stuck in the mindset of having a big audience and then they don’t get to see that they can reach that audience,” Hynes says.
Hynes is always trying to think outside the box and to create more great content.
He says he started out by making videos for his podcast.
“I made the videos about four years ago, and I had some really good feedback from people, and they were really excited to watch those,” he explains.
Use tools like W3C’s Content ID to find the best content.
With the help of Content ID, Hynes found the best ways to make podcasts for Vox.
“When I started, there were only two options for content in terms of where to put that content,” he recalls.
“It could be in the podcast or in a video, and so I was like, ‘well, I should try to build a podcast to show the best videos, because I’m not a video person, but I can also show a good video,'” he says, referring to Vox’s video format.
Create a digital library.
Hynes is the first podcast owner to ever reach an audience of 3.5 million listeners.
“Our audience is growing, and we’ve had some great success with our podcasts, but we’ve also had some issues with people not really liking the content they were hearing, so we’re not at a point where we have a lot to be happy about,” he notes.
Focus on quality.
Hymes also has noticed that the best podcasts are the ones that are consistent.
“You can be consistent, and if you’re consistent and you’re producing content that is going to be really entertaining to your audience, people will listen to it, and then you’ll start seeing that the audience is enjoying it,” he stresses.
Hues has also noticed that some podcasts have been able to survive on a very low budget because of the way they deliver content.
“We’ve found a lot that was really, really good that we’ve put out on a low budget and that has worked out really well for us,” he tells me. 7.
Have a plan B. “One of the things I’ve learned from the last couple of years is that you can’t always have a plan C,” he continues.
“That’s a huge mistake.
If you want to be a podcaster who is flexible, you need to be prepared for those contingencies. “
But, if you have a back-up plan B plan, you have to be flexible about what you can deliver on the podcast, and what you won’t,” Hues says.
If you want to be a podcaster who is flexible, you need to be prepared for those contingencies.
“There are times when you’re not sure you can go to your backup solution, or if you are going to go to a backup solution,” he adds.
“And that’s where you need a plan, because if you do not have a planned backup plan, your podcast is going get cancelled.”
Build your own platform.
Hines says it’s important to find a platform that fits your business needs.
“If you’re trying to make money, you can have a platform where you can advertise, you know, make money.
But if you want people to listen to your podcast, they’re going to need to get on your platform and then it’s a pretty simple thing to put together.”
Create your own podcasting app.
Hens, like many podcasters, is currently using the WordPress platform.
“WordPress is great for podcasting because it’s really simple, and you don’t have to do a lot, and it has the best support system in the business,” he reveals.
“Because of that, it has